A throwback to our first ever release!
by Laybuy Laybuy·
It's crazy to see how time has flown and how far I've come since my first ever release (September, 2014). The vision and design aesthetic of Premium Clo has not changed one bit, Premium is growing into what it is meant to become.
The 'O.G' longsleeve tee was a unique design that no one had really seen at the time, with most streetwear in NZ coming from surf and skate wear backgrounds (still til this day imo).
So my instinct (I was 18 at the time) was to design for the niche market (which i was also a part of) that is influenced by music, particularly hip-hop/rnb and apply that culture, style and way of living into a streetwear brand.